![]() ![]() Consider your target audience and then think of specific ways that your product would apply to this particular customer.Ī customer value proposition is important because of the impact it can have on your sales team’s success. This might include additional features of your product, local availability or certain service advantages like maintenance, guarantees or warrantees.Ī customer value proposition lets customers know how your product applies to their life, business or needs. Consider the different ways your product provides value to customers by considering the emotional value, economic value and symbolic value of your product as well as its functional value.Ī customer value proposition lets customers know how your product is different from similar products in a way that makes it clear yours is the best choice. It’s important that you say exactly what you sell in easy-to-understand language. ![]() ![]() These are the components of a customer value proposition – Quantified value, Differentiation, Relevance.Ī customer value proposition includes the benefits that your product can provide to customers. It’s used to convince customers that this company’s product provides more value than competitors’ products. A customer value proposition is a marketing term for a statement of the total value that a company provides a customer in exchange for payment. ![]()
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